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Ballgirl Athletic, offering female athletic apparel designed by women for women, contracted The Worx Group to convey the passion behind their products online. The challenge was clear: build an exciting website that would create a buzz around the apparel, prompting female athletes to request the sports gear by name from their coaches and athletic directors.
The new site, launched earlier this year, scored big via a multimedia introduction and interactive Design-Your-Own-Uniform capability.
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