Executives
Company Profile
Recognition & Awards
Community Service
History
- Founded in 1987
- Originally named GP&P Marketing Communications
- Created Webworx in 1995 as dedicated web & interactive firm
- Merged GP&P and Webworx in 1999 as The Worx Group
Staff
- 20 full-time marketing and communications professionals, including strategists, creatives, content developers, copywriters, account managers, programmers and application developers
- Winner of more American Graphic Design Awards since 2005 than any other agency in the country.
- The only agency in Connecticut ranked in the three major marketing categories (advertising agencies, web development companies and public relations firms) by Business New Haven magazine.
Members serve on boards of several organizations, including:
Return on Ideas: The Process that Gets Returns
Our feeling is that all marketing work should be measured against something – direct dollar impact, data generation, business & marketing goals... or all three. So we collaborate with you to analyze the work using one or all three ROI types in our Return On Ideas methodology:
- Return On Investment: Direct dollar model
- Return On Initiative: Data model
- Return On Insight: Business goal model
3 Ingredients for Working Together
Before we begin any of the actual marketing work, we collaborate with you to reach a common ground on how to achieve results:
- First, we should understand that any business issue can be SOLVED.
- Then, we should agree that your marketing spend must be JUSTIFIED.
- And, we should clarify success as success that is MEASURED.